01The throughlineEvery long piece I write ends by compressing itself into one paragraph. This is that paragraph, for the whole working life.
Consultant, founder, marketer, product builder — those are containers. The act underneath has never changed.
I go beneath the surface of a messy system, find the pattern that explains it, and build the structure that makes the pattern usable by other people.
I’ve spent years moving between sales, marketing, product, no-code, content and AI. Not because I’m a generalist — because I was chasing the same thing in different environments: clarity, fundamentals, and optimisation that compounds. I don’t pretend the breadth was a strategy from day one. It was a chase that turned into a pattern.
The event behind the event is knowledge. The object behind the object is infinity. The person behind the person is love.Māyā & Brahman · the vault
The professional translation is exact. The number behind the number is the reason. The CRM record behind the CRM record is the context. Don’t mistake the surface for the substance.
02The credentialThe scar is the credential. Twenty-two with this much wreckage behind it is the point, not the liability.
What I’ve built and broken
I’ve run cold outbound and watched it fail for reasons dashboards couldn’t explain.
I’ve built a hyperlocal college-only community app that hit 100 paying users in the first month — and then shut it down because the unit economics didn’t make sense.
I’ve led the build of a full collective-based work ecosystem on Coda, shipping a working MVP without writing a single production line of code.
I’ve worked with teams where we’ve pitched to investors, raised investment twice, been through thick and thin — watched one acquisition go through, and lived through a bankruptcy.
The constant has been learning and evolving in public, and getting more honest each time about what actually creates an advantage.
03Where I workStated plainly, including what I don’t hold. Ambiguity about equity helps nobody.
Three seats, one act
FastrBuild Intelligence
Founder & CEOBootstrapped B2B growth agency. Relationship-led marketing, CRM pipeline design, automation.
Acsia Technologies · LiLA
Strategic consultantProduct vision, GTM motion and investor readiness for an agentic AI platform built for automotive software.
Consultant, not an employee. No equity held.
GRAC Sentinel
AdvisorGTM, sales enablement and positioning for real-time compliance operations.
Advisory role. No equity held.
04Reach meOne statement per page. This is the one.