Organisational memory as a living system
Companies lose their memory as they scale — every rep who leaves takes the context with them. Pivoted from product-first to service-first, because the sequence has to be proven on real engagements before it becomes software.
Taking an AI workspace to market
Grew out of the internal automation at FastrBuild — the N8N workflows that took roughly 30% of the repeatable work off the team. The work now is go-to-market: who it is for, what it replaces, what someone would actually pay for.
Building the agency into a system
Relationship-led marketing, CRM pipeline design and automated outbound — run as a repeatable engine rather than a set of engagements that depend on me being in the room.
Product vision, GTM and investor readiness
Consulting with Acsia Technologies on LiLA, their agentic AI platform for automotive software. Financial modelling, the investor narrative, and the sales engine behind it. Consultant, not an employee. No equity.
Publishing the archive
The pieces here are distilled from a private vault and sync automatically. The next pass is bringing across the twelve essays still stranded on the old site.